April 27


Ways To Make Potential Customers Feel Safer Browsing Your Site

By Guru Lwanga

April 27, 2020

Some people understand this problem exists. Think about this. People don’t buy from people they don’t trust. It’s surprising how many websites out there aren’t trustworthy. They look spammy. Does this mean you won’t get a sale? Yes.

Seriously. But can you make your website safe? Hell yes.

One of the most common methods is using plain old common sense.

1. Ask yourself, do you feel safe buying the product? A quick exercise is to browse every page of your site. I did exactly that. I leaned on my chair, touched my chin and clicked page by page. I saw broken links. I fixed them. I saw spammy looking pages. I redesigned them. I saw audacious over the bar promises. I eliminated them. I went to my contacts and noticed I’m receiving lots of spam. I saw people from foreign bank of Cambodia, wanting to me to inherit money from their late client. No thanks. Instead, I’ll put a captcha! You’d be surprised at how common sense is valuable!

2. Have A GDPR checkbox: GDPR stands for general data protection regulation. It’s a set of rules that highlights how you handle sensitive data. When collecting things like names, addresses, that’s personal data. Sometimes, marketers and businesses will want to collect ethnic origin, income, religion and so on. You have to let your customers know you’re GDPR compliant. How? The same way they agree to terms and conditions, let them agree to your GDPR. Explain how you collect the data, how you’ll use the data. Have them agree

Do GDPR training for your marketing team through a data protection officer.

3. Pecr reform and e privacy regulation: Email marketers, for example, can make their potential customers feel safe by adhering to PECR reform. The electronic privacy document highlights the following:

  • Permission to receive unsolicited calls for direct marketing materials.
  • Consent to receive unsolicited direct marketing email.
  • Maintaining and erasing traffic data.
  • Use of cookies.

4. Graphic design: Most websites look spammy. It’s important to know your kind of website. D2C websites will have a lot of graphics. They sell consumer goods...And don’t rely on text. Images make their products more desirable. Personal websites are usually minimalistic. Sometimes one page. They only focus on the portfolio. If you’re a tech blog, a niche blog, focus on the blog. A forum will focus on comments and a business will want a corporate look. Don’t use any image or graphic for entertainment. All design should have a thought process into it. It should enhance the sale.

5. Trust badges: Display trust badges at the end of every page. For example, Mcafee secured. Verizon secured, Inc 500 etc. Use Digicert, Geotrust, or Godaddy ssl certificates. All the padlock icons you see have something to do with security. If you accept Paypal, and Paypal is safe, put their logo. Same with Bitcoins. But don’t accept some weird cryptocurrency...which decreases in value by the second.

6. Prove your claims: Insert video testimonials. Individuals can make a documentary about themselves. Embed it on your home page. Show track record, before and after pictures. Show some credibility, you got an MBA? A phd? Show it. Insert social proof credibility logos. They show where you’ve been published. Lastly, show all the awards and certifications you’ve won. Could be an ISO certificate.

7. Get Corporate: Have a professional writer give you a terms and conditions page, a privacy policy page, and returns guarantee pages. Make it interesting. Customers shouldn’t just scroll everything and click “I Agree.” Make it short, to the point. If you have a contract, you can use software like Docusign to have clients agree online.

Remember people will only buy if they trust you. They want to buy from you. Otherwise why did they add it to cart? But because of some reason, they abandoned the cart. What went wrong? No Trust. When there’s no trust, you’ll get objections on price. Or they’ll say they’re busy. They’ll say they’ve got no money. Or worse, they have to consult their wives.

If you make your site safe, You’ll notice an instant increase in conversions. Those are 7 Ways To Make Potential Customers Feel Safer Browsing Your Site.

Your Second Master,

Guru Lwanga

Direct Response Copywriting For Software

About the author

Guru Lwanga

Direct Response Copywriting For Software

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